PubliCola Adds Life

PubliCola ™

By Josh Feit August 9, 2010

The U.S. Patent and Trademark Office sent us a letter today saying we are the federally registered trademark owners of "PubliCola."

I'm not sure what to do about these guys. Seems like it could get rough.

For those of you who are new readers—and our numbers are showing that there are a lot of you—PubliCola is a Federalist Papers reference.

I’m a big James Madison fan. One great thing about Madison is this: Along with Alexander Hamilton and John Jay, he wrote the Federalist Papers. ( I go as Madison every year for Halloween.)



James Madison and his Federalist Papers cohorts were the first bloggers—posting their running set of screeds in the New York press in 1788 trying to convince the 13 states to ratify the Constitution. Madison also co-wrote the Constitution, man.

The Federalist Papers-as-blog-entries conceit is heightened by the fact that each article was signed with a pseudonym.

Madison, Hamilton, and Jay’s pseudonym? “Publius.”

Publius was a reference to an early leader of the Roman Republic named Publius Valerius Publicola.

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